The Mind For Me Creed

Will people love us for doing this?

It’s a simple question. But it’s the question we want at the heart of how we build and grow Mind For Me. We believe our success should come from making a genuine difference in people’s everyday lives — helping people save time and money, build stronger relationships, support one another and feel more connected to the communities around them.

So when we’re deciding what to build, what to change, how to grow or what opportunities to pursue, we come back to one question:

Will people love us for doing this?

For us to confidently answer Yes, we should be able to answer Yes to these six questions too.

1. Real Life

Does it make our members' real lives better?
Technology should serve people's lives — not become the reason for using it.

02 — EVERYDAY VALUE

Does it save people time, money or effort — or help them do more with what they already have?
We want the value of Mind For Me to be experienced in everyday life, not measured simply by activity on a screen.

03 — RELATIONSHIPS

Does it strengthen real relationships, connection and mutual support?
Mind For Me should help turn digital connection into people knowing, trusting and helping one another in the real world.

04 — COMMUNITY

Does it bring people and communities together, rather than divide them?
We want to create places where different people can participate, contribute and belong — with more in common, not more reasons to be apart.

05 — GENUINE VALUE

Are we creating genuine real-world value, rather than simply more screen time, engagement or dependence on Mind For Me?
We don't want to compete for people's attention. If Mind For Me can help someone achieve what they need and get back to living their life, that's a good outcome.

06 — SHARED SUCCESS

If Mind For Me benefits or grows because of this, is that because our members and their communities benefit too?
We want our interests to remain aligned. Mind For Me should succeed because it creates enough genuine value that people want it to succeed.

Six Yeses. Never a No.

Not everything we do will actively achieve every one of these things.

But nothing we do should result in the opposite of a “Yes” to any of them.

Mind For Me Foundation

The Mind For Me Foundation

Our Not-For-Profit sister, the Mind For Me Foundation, ensures those that are disadvantaged or experiencing difficult situations can not only be supported with the Mind For Me platform, but also assisted through partner organisations.

Our success should be the consequence of the value we create,
not the reason we create it.

That’s the standard we want our team to work by.

And by making our Creed public, it’s a standard our members and communities can hold us to.