We need to be honest about where our time goes.

Social media started with a promise of connection, but over the years, it has evolved into something very different. Today, it is largely a platform for entertainment, news, and advertising.

While there is nothing wrong with entertainment, the business model behind these “free” platforms relies on one thing: keeping you glued to the screen. Their algorithms are designed to find exactly what keeps you scrolling, often prioritising content that distracts you rather than connects you.

The result? You pick up your phone to check one specific thing, and thirty minutes later, you snap out of a trance. You’ve been distracted, and you’ve lost precious time you can’t get back.

This is the “Attention Economy”. It is a massive industry — in 2026, the global market for people’s attention is estimated to be worth over a trillion dollars. In that model, your time is the product being sold to advertisers.

At Mind For Me, we realised that this model — trying to bring more and more of our lives online for the sake of profit — goes against our core values.

We didn’t build a Social Media platform. We built a Social Community.

Why Our Values Required a Different Model

We are often asked why Mind For Me has a membership fee. The answer is simple: We cannot serve two masters.

If we relied on advertising, our focus would inevitably turn to the advertisers, not the community. We would have to keep you online as long as possible to show you ads. That would betray our purpose.

Our purpose is to improve society by bringing people together in the real world.

By operating as a simple, affordable membership platform, we align our success with yours. You are the customer, not the product.

We sustain our success by maintaining a strict focus on tangible value for you — continuously improving how we help you engage with the real world and growing the support available within your own local community.

This allows us to create a digital sanctuary with:

• No Advertisements.

• No Data Mining.

• No Distractions.

Online Tools for Offline Living

We believe that technology should be a bridge, not a destination.

Our philosophy is simple: We use the online world to create face-to-face connections.

While other platforms are designing the “Metaverse” to keep you inside a digital reality, we are building tools to get you out the door. We want you to know your neighbours, not just their profile pictures. We want to facilitate that cup of coffee, that helping hand in the garden, or that shared meal.

We measure success differently. Social media giants want to maximise the time you spend on their screen. We want to maximise the quality of the time you spend off the screen.

Care Coins: Real Value, No Ego

One of the biggest differences you will find on Mind For Me is our “currency”. On social media, the currency is often vanity — likes, follows, and views.

On Mind For Me, the currency is Care Coins.

Care Coins are not about ego; they are about real, down-to-earth value. They represent time, gratitude, and tangible savings for individuals, couples, and families.

• For Families: It means finding trusted help with school pickups or childcare without the stress of high agency fees.

• For Couples: It means being able to afford a date night because you paid the babysitter in Coins, not cash.

• For Individuals: It means getting a hand moving a heavy fridge or help with a weekend project, simply by trading your own time later.

There is no “influencer status” here. There is just a community of people helping each other save money and live better.

Technology Built for Speed, Not Addiction

We are a technology company, but we code with a conscience.

This means that while we utilise advanced technology and sophisticated algorithms, we use them for a completely different purpose than the entertainment giants.

Traditional algorithms are often designed to withhold information or show you provoking content to keep you looking. Our technology is designed for relevance and speed.

We develop our systems to connect you with the right help, the right neighbour, or the right support as fast as possible. But beyond just efficiency, our technology is developed to build and grow communities and relationships in a way that truly matters and benefits you.

We want our app to be highly functional so you can organise what you need efficiently, put the phone down, and go enjoy that face-to-face social time.

Taking Back Your Freedom

Mind For Me isn’t about giving up technology; it’s about using the right technology for the right purpose.

The advertising model is designed to take your time. Mind For Me is designed to give it back.

We are building a world where technology brings us closer together in the real world, rather than isolating us behind screens. If you are ready for real connection, real savings, and a community that cares, we invite you to join us.